CRISIS MANAGEMENT
Crisis prevention starts with the analysis and assessment of potential dangers and crises that could affect the core areas of your business. It aims to safeguard your main business processes, no matter what may happen. From this analysis, we form a plan to develop all the necessary preventive and interrelated measures needed to address the crisis and bring about a successful outcome for our clients. These may include the drawing up of specific crisis manuals; the creation of competent crisis teams with decision-making-ability – before the situation becomes acute; preparation of intranet crisis portals and so-called ‘darksites’ - pre-developed, non-public sites that can go live in the event of a crisis; and the moderation of crisis-workshops and crisis training sessions.
Crisis-strategy – its conceptualization and implementation – is designed to prevent risks, to control and limit the causes and to discover new opportunities. Strategy can only succeed if organizations understand and have the capabilities to engage in effective internal and external communication. Professional communication is vital irrespective of the nature of the crisis – whether a production mistake or
product recall, industrial accident, environment pollution,
large-scale dismissal or management mistake.
All these situations call for a tailored, mapped and
appropriate set of actions in order to manage and
mitigate the effect of the crisis.